sswwwwiiissssssss style yippy

SWISS STYLE / DESIGN
1950’S TO THE MID 20th
CENTURY

After comparing the three movements in the modernism era I have come to the conclusion that each movement had an influence onto the next, whether it was because of designer/s leaving or moving a movement, the techniques and tools used or the movement phrased out (etc) what ever it may be.
As a designer my keen interest is Modernism not just the design, but also the designers, I am now considering how I can find as much information I can with so little time, as there is so much to do, read and develop further.
I think I will only stick to the Swiss Graphic Design (Swiss style) era, as the works in that era are most influential and useful to me.


Artists/designers/teachers such as:

Armin Hofmann
Josef Muller-Brockmann,
Paul Rand
Emi Ruder
Just to name a few most of their work was created around the 1950s -70’s so it should be easy enough to find out more to start me off with my ideas generation.


Swiss Design

Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century.
Led by designers Josef Müller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity, legibility and objectivity. Of the many contributions to develop from the two schools were the use of, sans-serif typography, grids and asymmetrical layouts. Also stressed was the combination of typography and photography as a means of visual communication. The primary influential works were developed as posters, which were seen to be the most effective means of communication.


IMAGES TO BE ADDED

http://www.designishistory.com/home/swiss/