1950's
"...The pioneering designers of the ‘Swiss style’ saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial looking rather than those designed for book..."
(as said in Swiss Graphic design book by Richard Hollis)
"...The pioneering designers of the ‘Swiss style’ saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial looking rather than those designed for book..."
(as said in Swiss Graphic design book by Richard Hollis)
No comments:
Post a Comment