more quotes

"They should make new ways to better design buildings and books. The computer was the end of Swiss typography!"...

"They work now with computers for building buildings and books, but not ever with new ideas."

emil ruder

“Design is not just what it looks like and feels like. Design is how it works“,

steve jobs

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.”

— Emil Ruder 

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

— Jan Tschichold

Everything is designed. Few things are designed well.

- Brain Reed

"An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

Daniel Boorstin / unknown (not sure)

“Only those who love color are admitted to its beauty and immanent presence. It affords utility to all, but unveils its deeper mysteries only to its devotees.”

Johannes Itten

Swiss Designer, 1888-1967

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose”
—Charles Eames

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. ­ Paul Rand (Design, Form, and Chaos)

Design should never say, “Look at me.” It should always say, “Look at this.” UNKNOWN

Practice safe design: Use a concept.

— Petrula Vrontikis